Top 5 American Independents now in India

With Rudder Finn setting up office in New Delhi, all top 5 US Independent PR firms are now in India.

Going by the rankings of Independent PR firms in O’Dwyer’s report it seems that USD 50 million is the inflection point at which independents decide to set up serious global presence.

Posted in: Industry news, Insight

A lot has happened since my last post

A lot has happened at our firm since my last blog post in December 2010.

    1. – Adfactors PR emerged as India’s leading PR consultancy by revenue in the Holmes Report 2011
    2. – We moved to our new offices in Mumbai and Delhi. Each office is an independent building with ambience and facilities that can match any corporate.
    3. – We launched five new practice groups in the consumer space – Travel, Hospitality & Leisure; Media & Entertainment; Education; Healthcare; and Consumer & Lifestyle. Each one is designed around differentiators that the firm is known for.
    4. – The firm expanded its presence to include all 28 state capitals, all stock market centres and some additional large media hubs. We now operate out of 40 locations that cover all major political and financial markets of India.
    5. – The competitive environment has changed dramatically. Almost 17 out of the top 20 PR firms in India are now multinational-network owned or large independents. The only two Indian independents are Adfactors PR and Perfect Relations.

      I hope to be regular with my blog with at least one post a week.

      Posted in: Insight
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      The Indian contradiction: most spiritual and most corrupt

      The evolving drama around the 2G spectrum scam and the ever increasing scams that are erupting everyday vindicate Transparency International’s report labeling India as one of the most corrupt countries in the world. Our peer group of most corrupt countries includes Liberia, Uganda, Nigeria, Sierra Leone, Senegal and Cambodia. Interestingly, no other SAARC country figures in the top 10 of this list.

      Ironically, India is also a country which is considered philosophically and spiritually the most advanced.

      Indian people are also known for their tolerance. This tolerance is extended to accepting corruption as a way of life. Transparency International states that 54% of Indians surveyed had paid a bribe in the last 12 months. Those with some understanding of research and India may smile at the figure of 54% – it sounds like an understatement.

      The media reportage and the debates also point out one sad aspect – there is hardly an institution that an Indian citizen can today look up to. All the four estates seem to be embroiled in corruption and controversy.

      Posted in: Industry news, Insight, Perspectives
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